PURPOSE:
Reporting to the Communications Manager- Brand and advertising, the role holder will support the development and execution of brand and advertising initiatives that drives brand visibility, consistency, and equity across all CIC Insurance Group business units and communication channels. This role contributes to both strategic and operational brand activities, ensuring alignment with the organization’s overall marketing objectives, while supporting internal and external brand communications.
PRIMARY RESPONSIBILITIES:
- Brand Support and Strategic Alignment
- Support implementation of brand strategy and guidelines across all branches/ touchpoints.
- Monitor brand asset usage and ensure alignment with CIC brand and tone of voice.
- Collaborate in initiatives that build brand salience, equity, and positioning across internal and external audiences.
- Support internal brand engagement initiatives and brand alignment with staff across subsidiaries.
- Campaign Coordination and Execution
- Support execution of 360° brand campaigns (TV, radio, digital, OOH, print).
- Coordinate production and adaptation of campaign materials across business units and subsidiaries.
- Liaise with media, creative, OOH and research agencies for campaign execution and monitoring.
- Monitor campaign performance metrics and recommend optimizations.
- Creative Design and Content Production
- Design marketing and communication materials (brochures, banners, social media creatives, signage, event branding, etc.)
- Develop branded templates and ensure consistency in visual identity across the Group.
- Support creative concept development in collaboration with agencies and internal stakeholders.
- Digital and Social Media Support
- Support in the adaptation and deployment of digital campaign assets for website, email, and social media.
- Coordinate with digital marketing team to ensure brand consistency across platforms.
- Contribute to design of landing pages, e-shots, and digital banners.
- Vendor and Internal Coordination
- Coordinate with procurement to onboard, brief, and manage creative, OOH and media suppliers.
- Ensure timely processing of procurement documents.
- Maintain vendor quality standards and evaluate creative partner performance.
- Research and Reporting
- Assist in preparing brand health reports, campaign performance summaries, and marketing dashboards.
- Collaborate in market research studies and track brand awareness metrics.
| Key Skills, Knowledge, Experience and Behavioural Competencies | ||||||||||
Academic and Professional Requirements
Experience Required:
Skills and Competencies · Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects). · Strong understanding of branding principles and creative processes. · Excellent design and visual communication skills. · Strong project management and multitasking abilities. · Excellent interpersonal and collaboration skills. · Budget management and financial acumen. |
||||||||||
| Special Position Requirements (Optional section: any travel, security, hazard or related special conditions which apply to the position) | ||||||||||
|
· The role holder may be required to travel to distant branches or wherever the Company has any interest. · Role holder may be required to work extended working hours to ensure jobs are completed on schedule and to specification. |
If you have the aforementioned professional and academic qualifications and you are ready to execute the above mandate, strictly apply through: https://careers.cicinsurancegroup.com/ clearly indicating the position being applied for.
The application should reach us by close of business on 20th August, 2025. Please note only short-listed candidates will be contacted. If you do not hear from us by 30th September, 2025 consider your application unsuccessful.
N/B: This job advert is open to both internal and external candidates.