PURPOSE:
Reporting to the Group Head of Marketing & Communication, the Communications Manager, Digital Marketing will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s insurance products and services. This role is crucial in enhancing brand awareness, driving online traffic, and generating leads through various digital channels. The individual will work closely with cross-functional teams to ensure all digital marketing efforts align with the company’s business objectives and customer needs.
PRIMARY RESPONSIBILITIES:
1. Digital Marketing Strategy Development:
- Develop, execute, and optimize comprehensive digital marketing strategies to increase brand visibility, lead generation, and customer engagement.
- Conduct market research to identify trends, customer behavior, and competitive positioning in the insurance industry.
- Develop and manage digital marketing campaigns across multiple platforms including social media, search engines, email marketing, and the company’s website.
2. Content Creation & Management:
- Oversee the creation of digital content, including blogs, videos, social media posts, email campaigns, and online advertisements.
- Ensure all content aligns with the brand voice and enhances the user experience while meeting customer needs.
- Collaborate with agencies, content creators and designers to produce visually appealing and engaging digital assets.
3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
- Improve the company’s organic search visibility through effective SEO strategies.
- Manage paid digital campaigns, including Google Ads, Facebook Ads, and other paid social media campaigns to drive traffic and conversions.
4. Website Management & Optimization:
- Manage the company’s website, ensuring content is updated and aligned with marketing campaigns.
- Monitor website analytics and user behavior, optimizing for increased engagement and improved user experience.
- Lead conversion rate optimization initiatives to maximize lead generation
5. Social Media Marketing:
- Plan and execute social media campaigns across various platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Monitor social media trends, engage with the community, and implement social listening to gather customer insights.
- Use analytics tools to measure the effectiveness of campaigns and report on key performance indicators (KPIs).
6. Email Marketing & CRM Integration:
- Develop and manage email marketing campaigns aimed at customer retention, upselling, and nurturing leads.
- Work with the CRM team to develop automated workflows that ensure effective communication with customers at different stages of their journey.
7. Data Analytics & Reporting:
- Use tools like Google Analytics, SEMrush, and social media analytics to track the performance of digital campaigns.
- Analyze and interpret data to assess the effectiveness of digital marketing efforts and recommend improvements.
- Prepare and present digital marketing performance reports to senior management, highlighting ROI and growth opportunities.
8. Budget Management:
- Develop and manage the digital marketing budget, ensuring resources are allocated effectively across various campaigns.
- Track spending against budget, ensuring efficient use of funds and maximizing return on investment.
9. Team Collaboration & Leadership:
- Work closely with the broader marketing, sales, and customer service teams to ensure alignment of digital efforts with overall business goals.
- Provide leadership to the digital marketing team, including mentorship and performance evaluation.
10. Innovation & Trend Monitoring:
- Stay updated with the latest trends and best practices in digital marketing, the insurance industry, and customer behavior.
- Identify opportunities for innovation and apply new technologies and platforms to enhance the digital marketing strategy.
| Key Skills, Knowledge, Experience and Behavioural Competencies | ||||||||||
Academic and Professional Requirements
Experience Required:
Skills and Competencies Required: ● Proven experience (5+ years) in digital marketing, preferably within the insurance or financial services industry. ● Strong knowledge of SEO, SEM, social media marketing, content creation, and digital advertising. ● Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush, and others. ● Experience in managing websites and knowledge of content management systems (CMS), HTML, and UX design principles. ● Strong analytical skills with the ability to interpret data and make data-driven decisions. ● Excellent communication skills, both written and verbal, with a creative mindset. ● Ability to work under tight deadlines and manage multiple projects simultaneously. ● Leadership experience, with a track record of managing teams and collaborating with cross-functional departments. |
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| CIC Insurance Values | ||||||||||
| CIC insurance Group is committed to providing excellent service, spur further growth and employees are required to align their behaviour to the following core values as critical to driving their performance;
· Integrity- Be fair and transparent · Dynamism- Be passionate and innovative · Performance- Be efficient and results driven · Co-operation- Live the Co-operative spirit |
If you have the aforementioned professional and academic qualifications and you are ready to execute the above mandate, strictly apply through: https://careers.cicinsurancegroup.com/ clearly indicating the position being applied for.
The application should reach us by close of business on 13th February, 2025. Please note only short-listed candidates will be contacted. If you do not hear from us by 31st March, 2025 consider your application unsuccessful.
N/B: This job advert is open to both internal and external candidates.